First mile demo drives
I lead Production Design for the physical experiences at First Mile, Rivian’s first ever customer drive events that toured the US in the fall of 2022. It was important to our team that our customers not only drove our vehicles, but learned about charging, color and material, vehicle storage, and adventure products. I had a few weeks to come up with a plan, source everything, and work directly with fabricators to implement the designs and ideas. Our internal team at Rivian also worked closely with This Design the to bring this experience to life. This project was very hands on and needed to be replicated in multiple cities and I took great pride in being able to oversee this experience for our customers.